Examples:

writing tips for non fiction authors

  1. Purpose: Position myself as an author whisperer

2. Target: people who want to write their first book

3. format: Q and A

4. Thesis:

"this book will show you exactly how to start a meditation practice that you love, look forward to, and will actually do everyday for 20 minutes"
“THIS BOOK WILL SHOW YOU EXACTLY HOW TO WRITE A SHORT BOOK THAT actually GETS published - attracts clients - GETS YOU PAID - AND BUILDS YOUR BRAND”