Writing a book doesn't need to be hard. You don't need to write "War and Peace" to feel like (or be) a super successful #author. I want to share a few simple writing templates that I've found super helpful in my own writing life -and the 4 types of books we're helping our entrepreneurial authors write in 2020. Granted - these types of books aren't always going to be the perfect fit for every project, platform or person. (I've certainly seen many potential clients I've consulted with prefer their own idea of what their ideal book will look like) But they can (and will) rapidly expedite the process of getting purpose, getting published and getting paid for your entrepreneurial experience and expertise, if in fact, that is part and parcel of why you are publishing something in the first place. (it's not always, but for many in our audience, it's an important first step)

1. Q and A book. These are probably my favorite types of books to write and recommend. They are super easy to write. They can be super helpful for clarifying your message, and building a bridge between your words...and your work in the world. Also note: While many people think Q and A books aren't "real" books.....Some of the most powerful, profound and life changing books that have been most impactful to our own audience (folks in the "mindfulness", personal growth and spiritual development space) are ironically, written in a Q and A format.

Mega best selling books in the "self help" niche like the "Power of Now", "Conversations with God" and my own favorite book on meditation & living an examined life ("I am That" by Nisargadatta Maharaj) are pretty much, all extended examples of a simple Q and A book.

Also note - you can use a free tool like "Answer the Public" (answerthepublic.com) to literally collect and curate collections of questions that real people are asking in your niche, market, chosen topic, vertical or industry and simply ANSWER them. (and BOOM - you've got a book that is truly helping your ideal audience get advice, insight or information that helps them make progress on their path)

2. An "Old way/New way" style book. This is a great way of articulating and then overcoming an entrenched way of thinking and then transcending it with a new angle, idea or approach. (I just read a book on the "Keto" diet that did this in an expert way - and if I didn't love wine and pizza so much, I may have actually paid attention to the advice

:) The old way/new way is a great way to employ educational marketing - and can be super effective at demonstrating empathy for your audience or readers as well. (through illustrating that you understand the "old way" well.....and that you've been where they are right now, prior to discovering the "new way" you're sharing now.

3. An overcoming objections book. This is yet another way of articulating that you understand and empathize with a series of common objections that your reader will have to solving a particular problem, or making progress on a specific path. A really recent, and skillful use of this approach in a book really popular in our own community could be found in the "Meditation for Fidgety Skeptics" book recently released by 10% Happier author (and TV anchor) Dan Harris, along with Jeff Warren, a popular meditation teacher. Essentially, the most popular parts of the book were the chapters that were titled with common reasons why people resisted meditating, with the authors making gentle suggestions about how to overcome those challenges in a smart and skillful way.

4. Lastly - what I call a "LAUNCHIT with Less" book. This is a system I created a few years ago for teaching courses, creating content and writing short books, and has been used by hundreds, if not thousands of entrepreneurs since I've published it publicly. It's ideal for writing short books that solve a specific problem, pop a pain, heal a hurt and establish you as an authority, expert, thought leader or go to guru in your niche, market, vertical or industry. Here are the main components/features of a "launchit" with less book.

1. Introduction (who you are, who the book is for, and what they expect when they're done)
2. Core Concept (the central theme/thesis)
3. One SINGLE exercise or technique
4. Common challenges
5. Q and A
6. Small Ask (micro commitments you want your reader to try or apply)
7. Big Ask (the main change you are asking them to enact in their lives)

Of course, there are many other types of books that are easy to write, that can be incredibly fun, lucrative and beneficial to both your brand.....and the wider world around us all. (let's be honest - the world needs some help - so if you've got an inspiring or empowering message, there has never been a better time to share it than right NOW


I'll be sharing something with you called a "Bridge Book" over the next few days. It's the underlying ethos and approach that we are teaching the author entrepreneurs in our community - and it's actually the best way to write a book that actually changes the world as well. If you'd like to chat with us on the phone about your blog, or brand or book - I'll be scheduling calls with myself (and our small team if you'd like to talk to someone else) the week of January 13th - just inbox us, comment below or email ([email protected]) to this to schedule a time.

Hope all is well - and if you're publishing a platform - building a brand, creating a community or writing a book that changes the world......I hope you've found this helpful!


Ian Hollander