“You’ve gotta ship it before you’re ready, after you’ve done the work, where you know some people are going to hate it and you’ll learn something. Then you do it again, and again, and again.Saturday Night Live goes on at 11.30, not because it’s ready, but because it’s 11.30.I’ve done 30 years of projects and written all of these books, and every one of them I could’ve made better.And once every two weeks there’s a glaring typo in my blog. I know what I could do to get rid of those typos, and it wouldn’t be worth it. Because then I’d only blog once a month.” – Seth Godin

The Old way:

Plan, plot, strategize, sink, study. Aim, Organize, optimize, obsess. Think, re-think, plod, ponder, wonder, wander (out to an exciting edge) and peek……BUT continue to perpetually perfect. (Don’t do this :)



The New way.

Forget the old way. Dive in and do it. Before it’s perfect. Before it’s ready. Before you’re ready.It’s easier to act your way into a new way of thinking, than think your way into a new way of acting.

If you want to be brave, to be bold, to be courageous – don’t wait for the perfect time. It’s not coming. Close your eyes and jump.

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